There are dozens of underwear brands out there, so it’s difficult to explain to anyone who hasn’t experienced the luxurious quality of HOM underwear just how good they are. But one thing’s for certain - their worldwide reputation for comfort and unique style has set them apart as one of the biggest underwear brands in the world today.

At lookmantastic, because we’re firm believers how “clothes maketh the man” we’ve teamed up with HOM to help you achieve your style potential, and walk away with £100 worth of HOM underwear in an exclusive competition. Not only that, but 10 lucky runners up will each receive an item of HOM Underwear, giving them the chance to experience the incredible cut, style and comfort.

For more information on how to enter, or to find out more about HOM underwear, click here.

Tags: competition, HOM, underwear, win

Flight restrictions may limit the amount of liquid you can take on board, but don’t let that limit your get-away grooming regime. Perfect for summer travels or short-stop city breaks these travel sized packs have caught the eye of our grooming ed.

Tags: grooming, hair care, Skin Care, travel

A desire to look better and better, inevitably leads to a desire to look younger and younger - whether it’s a fresh and bright complexion or a full scale wrinkle assault. We’re forever being told that men’s skin ages slower, when in fact the damage that’s being done on the inside isn’t fully revealed until a landslide at 45 (the time when we inevitably end up looking like our dads!). In response to our ageing concerns men’s skincare has shifted its focus to prevention rather than cure, so you better sit up and take notice gents because anti-ageing skin care just got serious.

Adding to the established LM favourites like the Lab Series MAX LS Age-Less Face Cream and the ClarinsMen Age-Control range, this week saw the launch of anti-ageing powerhouse NuBo For Men - bringing to the proceedings a collection of skincare essentials specifically for men that promise immediate visible results and lasting benefits.

At the centre of the range is a patented high performance formula - Cell Dynamic technology - that uses bio-active ingredients to set in motion a complete cycle of cell rejuvenation. This all means that your skin will immediately feel lifted, firmed and more energised as NuBo remodels your facial contours and provides hydrating repair.

Here at LM we feel NuBo For Men neatly represents where men’s skin care is in 2010 - it still covers all the needs of here and now with highly responsive skin care, but all the while it caters for the health of your future skin - and we believe any skincare line that boasts those credentials is one worth investing in.

To shop for NuBo For Men products, or to find out more about the range, click here.

Tags: Anti Ageing, NuBo For Men, Skin Care

lookmantastic favourite Dermalogica Invigorating Shave Gel has scooped Best New Men’s Grooming Product in the UK Beauty Awards as part of a lavish ceremony hosted by the Clothes Show London at Earls Court, London.

Put forward by top beauty PRs and voted for by the public, the shaving hero fought off competition from another LM favourite, the Kyoku For Men Exfoliating Face Scrub, to scoop the highly coveted prize.

Dermalogica know that shaving impacts the skins health - ingrown hairs, irritation and redness are just some of the visible signs of the trauma skin undergoes when taking a razor to it - and that’s why they take such pride in their Dermalogica Shave products. Boosting your shaving process by providing a precise and irritation free shave, their award winning multi-use  shaving aid combats irritation, redness and mechanical peeling associated with shaving - so no wonder it’s received such high profile recognition.

Want to try it for yourself? Click here.

Tags: clothes show london, dermalogica, shaving, uk beauty awards

While all eyes were on the opening ceremony, we were having a little World Cup party of our own - unveiling our World Cup mega competition. For the duration of the tournament, we’re giving all lookmantastic members the chance to grab £1500 worth of goodies including a huge grooming hamper, a phone, a Blu-ray player and 12 pairs of the World Cup Calvin Klein trunks we mentioned in last week’s post.

There’s no chance of an injury crisis, no swerving ball and defiantly no vuvuzela plastic horns - just 9 amazing prizes. Click below to find out how you can win…

Tags: competition, world cup

After four years of waiting, the World Cup is back in all its singing, dancing, flag waving glory (just in case you hadn’t noticed). Celebrating the festival of football in the only way they know how - by emblazing the name of your country across your back side - Calvin Klein have released a World Cup edition of their new Global X Trunk.

Available in the colours of participating nations, in low-rise and standard trunk varieties Calvin Klein give you the opportunity to show your national pride in style and comfort. So what are you waiting for? Get ‘behind’ your nation - pardon the pun.

Shop Calvin Klein World Cup Global X

Tags: calvin klein, underwear, world cup

In our final instalment of our Q & A with Liz Earle, Liz explains why natural needn’t mean better, how product safety can mean synthetic ingredients are the most beneficial choice and possible additions to the Naturally Active skincare range…

12.        There is a lot of hype surrounding natural products, with many companies branding their products as ‘natural’ when in fact they only labelled as so. How natural is the Liz Earle for Men range?

Natural does not always equal good and it is important to realise this. For example, some materials and chemicals found in the natural world are extremely dangerous to us including; snake venom, cyanide, arsenic, certain fungi and plant extracts such as Hemlock. Therefore it’s important to recognise that just because something is natural it doesn’t necessarily mean it is safe.

The Naturally Active Men’s range harnesses the potent powers of the finest quality, safest natural botanicals, herbs and vitamins to make a true different to the skin - I wholeheartedly believe that it is these natural ingredients which have such a tremendous impact on the condition and appearance of the skin. However, we would never claim that the range is 100% natural as we do use some man-made ingredients and preservatives to ensure product safety and performance.

Quick and simple to use, Liz Earle For Men Cleanse & Polish Starter Kit is the first step to exceptionally clean, clear and healthy skin.

13.        Some argue that synthetic ingredients deliver similar, if not better, results than their natural counterparts. In these cases do you use synthetic ingredients?

We do use some synthetic ingredients when they are the best option, but for the most part we use botanical ingredients throughout the range because we believe they are often the most effective and hardest working ingredients. Naturally active ingredients work synergistically with the skin and are skin compatible, providing anti-inflammatory, anti-bacterial and anti-oxidant properties. In all situations, we use natural ingredients if they provide the best skin benefits. For example, we only use natural source Vitamin E throughout the range as this is up to three times more potent than the synthetic variety.

Whenever possible we use plant derived ingredients; some of these are natural and derived directly from the plant, and some of these are synthetic, including ingredients who’s components come from one or more plants and are reacted together to produce something that does not occur in nature. In all cases we carefully consider what is going to be the best possible ingredient for our products. As an example, Decyl glucoside which is used as the cleansing agent in our Men’s Face and Body Wash is synthetic but derived from natural materials. We have used this ingredient because, although natural cleansing agents exist, such as soap bark extract (which is also used in the product), we find that we get the performance we want using a combination of the two ingredients.

14.        Can you give us a sneak peak of forthcoming additions to the Liz Earle for Men range?

We know that a lot of our customers are hooked on the products within our existing men’s range, some of which have taken literally years to develop to make sure the formulations meet our very strict standards. We’re conscious that we don’t want a big range of unnecessary products, so new ones have to earn their place. They have to fill a genuine gap in the range and they have to really work.

Tags: natural, organic, Skincare

The scorching weekend weather seems to have signalled the start of summer (for this week at least), so naturally our attentions turn to products that protect us against harmful UV rays and keep us looking tip top for summer. These four picks cover the main bases (hair, face, body and style) and ensure you won’t wilt in the (occasionally present) sunshine.

Lab Series Skincare For Men Nutriplexx Hair & Scalp Protector SPF8

Often neglected, your hair is subject to sun damage just like your skin. Lab Series Hair & Scalp Protector not only provides more than adequate protection, but it also acts as a ‘natural feel’ styling product to keep your style in check.

Dermalogica Daily Defense Block SPF15

SPF protection? Check. Smooth comfortable skin? Of course. This dual-purpose Dermalogica moisturiser proves that women aren’t the only ones with the ability to multi-task. Not just for hot sunny afternoons, you should be using this everyday - sunshine or not.

Brave Soldier Solar Shield Moisturizing Sun Block SPF28

For those scorching (but infrequent) days when it feels like you’re in Barcelona rather than Bognor Regis, this Brave Soldier Sun Block is a comprehensive UV shield that provides an impressive SPF28 protection. A must for any days spent exposed to the elements.

Calvin Klein Hawaiian Hibiscus Swim Short

What better way to get into the summer spirit than with a pair of Hawaiian shorts? Lucky for us, unlike years gone by when you may have been mocked as a Miami beach wannabe, daring Hawaiian prints are making comeback - so grab these Calvin Klein Swim Shorts while they’re hot.

Tags: essentials, summer, suncare

With savings of up to 67%, the start of the Big Hair Sale (named thus because of the size of the reductions not the size of the hair!) signals two weeks of bumper savings on all your favourite hair products. With top savings from Redken For Men, American Crew, Alpecin, L’Oreal Professionnel Homme and even the new Kerastase Homme range - we’ve got the best prices from all the big players in men’s hair care. But hurry, you’ll only be able to take advantage of these prices until 28^th May and some stock is limited, so buy now or regret it later.

Tags: big, grooming, Hair, sale

This week has seen the arrival of the latest Spring/Summer releases from the fashion world’s top underwear designers onto our virtual clothing shelves. While the key men’s summer trends focus on low key pastels, it seems that when it comes to underwear the motto is: the bolder the better.

Both Calvin Klein and Diesel’s Spring/Summer collections include not only bold, bright colours, but also unusual patterns to match, as we ditch the regulation black and white basics in favour of something a little more flamboyant. To honour these exciting new releases we’ve picked our Loud and Proud Spring/Summer underwear favourites;

Fans of Calvin Klein underwear keep your eyes peeled for an exciting new launch in the coming weeks!

Calvin Klein Slim Fit Boxer - Flower

Calvin Klein Pro Stretch Graphic Trunk - Crimson

Calvin Klein 365 Cotton Stretch Trunk - 70's Floral

Diesel New Breddox Boxer Trunk - Stripe

Diesel New Breddox Boxer Trunk - Pink

Tags: calvin, diesel, klein, spring, summer, underwear